Ecommerce Application Development - Magento, Zen Cart, Virtuemart, OS Commerce, PrestaShop & Volusion
InteractiveWest utilizes open-source Ecommerce Application Software that is developed by third-party companies that allow our clients to easily update Online Store products and content using only a web browser such as Firefox, Internet Explorer, Safari or Chrome.
Ecommerce Applications offer an editor that typically looks like a Microsoft Word interface that allows for easy editing of content and to easily manage updating of products offered in your Online Store. The most popular Open Source Ecommerce Applications include Magento, osCommerce, Zen Cart, PrestaShop,VirtueMart, and Volusion.
An eCommerce store that is an extension of a physical storefront is a great way to boost overall business sales and potentially increase company profits across the board. Companies who already do business from a physical location are typically unaware of how much more they could be making if only they were to expand their Online Store. Selling online opens up many opportunities for businesses both new and old. It's a great way to increase sales, especially if you already have a physical store.
Benefits of Ecommerce
Cheaper Upfront Cost
It’s easier and faster to set up and open an Online store and to begin making sales than opening up a new physical location.
Creates New Relationship Opportunities
Opening an Online Store can create a world of opportunity and helps to establish new relationships with potential customers, potential business associates and new product manufacturers. Just by being in an easy to find location that is accessible to users all over the world, you will be available for others to find and approach you about new opportunities.
Open For Business 24x7x365
An Online Store gives you the ability to have unlimited store hours, giving your customers 24 hours a day, 7 days a week access to shop and buy items from you. Some merchants choose to limit their hours to 5 days a week, but orders can still be made over the weekend and at night. The costs associated with having your store open 24/7 are much less than maintaining a physical storefront or phone operator with 24/7 operation capability. You can literally take orders and let customers shop while you sleep, take vacations or work from remote locations.
Increased Brand & Product Awareness
Having an online business means that you can literally reach out to millions of consumers looking for what you sell anywhere in the world. By reaching out to new markets, you will be able to increase your company/domain brand name and also increase awareness about your product line. By giving users 24/7 access in an easy to find location, you will help to create more word of mouth buzz for your eBusiness, in turn helping to promote your brand name and products. Users who haven't heard of you will discover that you exist and help spread the word about you.
Helps Establish Customer Loyalty
An eCommerce storefront will help create an easier way for your customers to purchase the items you sell and offers a unique way to display and describe your products in a informative, visual and interactive way. The customers you have become more loyal shoppers each time they visit, leading to improved customer satisfaction and visitor loyalty. Now that you offer your products for sale online, consumers will be able to shop from your catalog more easily, get updates on new items or product discounts and can shop or buy anytime they wish.
Increased Sales & Profits
Opening an Online extension of your store or moving your business solely online are great ways to boost sales and profits. Remember, just because sales increase, that does not necessarily mean that company profits will also increase. Online businesses have a greater chance of increasing sales and profits by opening up an eCommerce store to sell the items they offer.
In addition to potentially increasing sales and profits, eBusiness owners can also typically reduce the costs of running their business by moving it or expanding it online. eCommerce stores can be run with less employees including sales staff, customer service reps, order fulfillment staff and others. eBusinesses also do not need a physical location in order to stay operational, which can reduce costs related to building leases, phone bills, utility costs and other costs associated with running a brick-and-mortar storefront.
Owning an eCommerce business typically means there are no limits as to who and where you can sell your products. Some countries outside the United States have additional regulations, licensing requirements or currency differences, but generally you will not be limited to the customers you can reach out to. Physical storefronts are limited to the city in which they are located, Online businesses aren't limited by geography unless you put geographical limits in place. At the very least, you should consider targeting buyers in the United States, but you should also consider targeting buyers in Canada, United Kingdon, Australia and others.
Allows for Niche Targeting
Although your customer reach may expand beyond your local area, you may only wish to target smaller consumer markets and buyer niches for your eCommerce products. Owning an Online store gives the merchant control over which customers they target and reach out to by notifying them about the items for sale in their store. Currently, you can target women, men, a generation of users and many more smaller niche markets. This is typically done by placing keywords that customers use when shopping for the items you offer.
Easier Delivery of Information
An Online store and Web brochure are great ways to deliver and display information about your company and the products you sell. With an online presence your customers will have direct access to product information, company information, specials, promotions, real time data and much more information that they can easily find just by visiting your site day or night. Not only does it benefit your customers, but it's also generally easier for merchants to update their site rather than changeout inventory, display materials and outside advertising.