There are numerous steps in the website design and development process, from gathering initial information, to the creation of your website, and finally to web maintenance and ongoing consultation to keep your website up to date and current. Many things need to be taken into consideration when developing your new site. What are the purpose, goals, target audience, and content needed. Using the information gathered from our Introductory Meeting, InteractiveWest then goes to work in putting together recommendations and cost estimate for your new or improved website.
InteractiveWest has relationships with over 50 graphic designers and graphic design firms that have experience in creating custom designed websites for large corporations to very small businesses. Our Graphic Designer can create one or more prototype designs for your new or improved website based on your input. A lower cost option would be to purchase a commercial template that typically costs less than $50.00 vs custom graphic design services that range from $750 to $2,500. There are literally thousands of commercial templates to typically choose from. InteractiveWest then would assist with customizing the look and feel of your newly purchased template with your company’s logo, color and layout changes etc.
Once the design for your new site is completed, InteractiveWest will begin building out content for pages throughout the site contained in the Site Map that was developed in the Planning Phase of the Project. Elements such as Ecommerce, Flash and Interactive forms will also be implemented. Towards completion of the project, our web developers will attend to the final details and also test your website. Once your new site has been launched, our staff will provide training on how to edit, delete and add page content, upload images and files and also review other aspects of properly maintaining your website.
The development of your website is not necessarily over, though. InteractiveWest always supports our customers whether your new website is in a Content Management System or not with any necessary changes that could include template/design changes, menu changes and/or add additional functionality offered by a new component, plugin, module or extension.
XHTML and CSS Coding
InteractiveWest's utilizes valid XHTML/CSS tableless coding for all of its web development projects. Search engines use lots of techniques for indexing all existing websites. Based on these techniques, they assign a ranking to a website in their search engine. The more search engine friendly your website and page content is, the higher ranking your website will receive. Higher website ranking increases the chances of receiving additional traffic to your website. The number one way to increase search engine ranking is utilizing valid XHTML/CSS tableless coding in developing both your overall website and page content.
Most of InteractiveWest's website development projects employ PHP. PHP is the most popular web scripting language and a widely used programming language used for website development.PHP is an official module of Apache HTTP Server, the market-leading free Web server that runs about 67 percent of the world's websites. PHP provides support to different databases like Oracle, Sybase, MySQL, etc and it can be easily embedded within HTML coding. It rapidly grew to become much more robust programming language, but was originally designed for use in Web Site Development. PHP supports a host of other features including authentication, XML, dynamic image creation, WDDX, shared memory support and dynamic PDF document creation to name but a few.
Content Management Systems- Joomla, Drupal, WordPress and Expression Engine
A Content Management System (CMS) is application software that is developed by third-party software companies that allows our clients to easily update website content using only a web browser such as Firefox, Internet Explorer, Safari or Chrome. Most Content Management Systems offer an Editor that typically looks like a Microsoft Word interface that allows for easy editing of content.
Ecommerce Solutions - Magento, Zen Cart, Virtuemart, OS Commerce, Prestashop and Volusion
InteractiveWest utilizes Ecommerce Application Software that is developed by third-party companies that allows our clients to easily update Online Store products and content using only a web browser such as Firefox, Internet Explorer, Safari or Chrome. Most Ecommerce Application Software offer an editor that typically looks like a Microsoft Word interface that allows for easy editing of content and to easily manage updating of products offered in your Online Store.
It is important to rank well in Search Engine results as 75% of users never scroll past the first page of search results and 60% of all organic clicks go to the top three organic search results. 70% of the links users click on are organic links and not paid links.
Consumers have always been in the need for local businesses products and services. What has changed is their behavior and the tools they use to perform searches for local businesses products and services. The Internet including Search Engines and Local Directories have replaced traditional printed yellow pages. Smart phones and other mobile devices are also becoming increasingly a consumer’s source of information in the purchase of local products and services.
Link Building and Directory Submission
The most important factor in gaining visibility in search engine results is the number of relevant, inbound links pointing at a web page or web site. Link Building is the technique used to increase this number. This can include submitting a website to directories, creating more relevant content for a website, link exchange, and many more techniques.
Proven to be a wonderful method for gaining quality one-way incoming back links. Incoming links play an important role in today's search engine optimization procedure. Higher the quality of incoming links better your search engine rankings and Internet visibility. Submitting to directories is the simplest way to get quality incoming links.
Pay-Per-Click Advertising Campaigns
Pay-per-click (PPC) advertising and campaigns are the primary way of advertising on the Internet. As of May 2009, the three largest players in the market are Google, Yahoo, and Bing. A PPC campaign lets you determine exactly who comes to your website. You only pay for clicks to your site; if a person clicks on a search engine result, link, or banner and lands on your site.
Website Traffic Analysis
If you’re creating a website and have a goal of gaining popularity, it’s essential to keep up to par with your competitors. Keeping track of their web traffic and popularity comes in very handy for pointers on successful ways of designing and developing your own website.
InteractiveWest recommends Google Analytics, a free and comprehensive website statistics package that generates detailed statistics about visitors to your website that is offered as a FREE Plugin module to WordPress. InteractiveWest will also assist Jeff Chapman in setting up filters for Google Analytics traffic that would filter out traffic from search engine robots, your office plus web development team that typically skews website traffic statistics.
Internet marketing is considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. Digital customer data and electronic customer relationship management systems are also often grouped together under Internet marketing.
Internet marketing ties together the creative and technical aspects of the Internet, including design, development, advertising and sales. Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing, mobile advertising, and Web 2.0 strategies.
This is a process by which you continue to develop a relationship with your leads after they have left your website. Because they have provided you with their email address in exchange for one of your offers, you now have the ability to nurture these leads down the sales funnel by providing them with extra free content over a set period of time. Doing so will keep you in the front of their minds, increasing the likelihood that they will seek you out when they are ready to make a purchase.
The biggest benefits to thought-through email marketing campaigns are: you can send regular targeted email, you can measure the results and efficiency, and you can have complete control of how often and when are the emails sent. Email campaign management will let you see the results which will help you decide whether or not to continue with the campaign, which content to include or omit, and will simply serve as an efficiency measure.
A fundamental power shift is under way in the relationship between organizations and customers. Traditional one-way, seller-to-buyer communication is evolving into a two-way dialog as social media technologies give buyers more of a voice. Companies can use social media tools to encourage that dialog and have more intimate, beneficial relationships with customers, and increase their sales as a result. There are many well-known free social media websites and tools like Facebook, Twitter and others.
Mobile Marketing is the Future! If you're planning to establish a mobile existence for your business or organization one of the first considerations that will likely come to mind is whether you want to create a mobile application for users to download (app) or a mobile website, or perhaps both. Mobile websites and apps can look very similar at first-glance, and determining which is most suited to your needs will depend upon a number of factors, including target audiences, available budget, intended purpose and required features. We develop with android, Blackberry, i0s, and windows applications.
Many companies have the need for custom software. This is because every company, no matter how similar they may be, is unique when it comes down to their business processes and needs. Software that is designed for your industry isn't necessarily software that is designed for you.
Owning custom software is not without its challenges though, the first one being the upfront development cost that has to be paid just to build the software. As the owner of the software you become responsible for maintenance, hosting, support, and feature growth; all of which translates into a variety of new business responsibilities. You find yourself paying for your own software developers, IT staff, servers, and a variety of switching, routing, and firewall equipment. This translates into a lot of cost and resources as you use and grow the software. That is why Interactive West offfers it as a service to you.
InteractiveWest Web Hosting services give you access to a wide range of tools and features for starting and running your website on a small budget and without the need for any technical skills. We make it easy. You have all the freedom to run applications that other Web Hosting companies don’t offer.