If you’re creating a website and have a goal of gaining popularity, it’s essential to keep up with website statistics. InteractiveWest recommends Google Analytics, a FREE and comprehensive website statistics package that generates detailed statistics about visitors to your website. InteractiveWest creates a Google Analytics account and then adds tracking code within an installed Google Analytics Plugin/Component/Module as part of your Content Management System (Joomla, Drupal, WordPress or Expression Engine). InteractiveWest will also setup filters that will filter out traffic from search engine robots, your office plus web development team that typically skews website traffic statistics.
Google Analytics Offers Enterprise Class Statistics including:
Google Analytics details how many people visited your website and how extensively they interacted with your website content. You can also view the characteristics of different visitor segments and examine average page views, time on site and bounce rate.
New vs. Returning Visitors
A high number of new visitors suggest that your website is being successful in driving traffic to the site while a high number of returning visitors suggest that the site content is engaging enough to return. You can determine how frequently visitors return and how many times they return by viewing Google Analytics website statistics.
Google Analytics reports on the unique number of people that visit your site in a given time period. You can also see if the number of unique visitors increased or decreased by setting a comparison date range.
The number of pages visitors view in a given time period is often a general measure of how much your website is used by new and returning visitors.
Average Number of Page Views
This statistic is also a way of measuring visitor quality. A high average number of page views per visitor suggest that visitors are interacting more extensively with your website.
This statistic is determined by how many visitors visit one page on your site then leave. A high bounce rate generally indicates that pages that visitors enter the site aren’t relevant and need updated.
Web Browser Statistics
Google Analytics can also tell you additional statistics on Web Browsers used to view your site plus other information including types of devices, Operating Systems, screen resolution and Flash statistics that your website visitors are using help determine decisions such as whether or not to deploy a mobile site or whether to optimize your site so it views correctly with a newer or older web browser.
Overview of Traffic Sources
You can easily determine where you are receiving traffic from including Direct Traffic where users clicked a bookmark or typed your site URL into their browser; Referring Sites where a visitor clicks a link on another website to arrive at yours; or whether a Search Engines including Google, Yahoo, Bing or others were used and which keywords were used for a visitor to arrive at your website.
Cost for setup of Google Analytics account and to add Google Analytics Plugin/Component/Module as part of your Content Management System (Joomla, Drupal, WordPress or Expression Engine) is typically included FREE as part of any web development project we undertake at InteractiveWest. That's how important we think it is to utilize Google Analytics to monitor statistics on traffic to your website.