One of the more important factors in gaining visibility and ranking in search engine results is the number of relevant, inbound links to your website. Link Building is the technique used to increase the number of inbound links to your website. This can include submitting a website to directories, creating more relevant content for a website, link exchange and many other techniques.
For Search Engines that crawl the web, links are the streets between pages. Using sophisticated link analysis, the engines can discover how pages are related to each other. Through links, Search Engines can not only analyze the popularity of a website page based on the number and popularity of pages linking to them, but also metrics like trust, spam and authority. Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted sources.
Submitting to directories is a great way to build links and increase your search engine rankings. In semi-competitive industries it can produce great results. If you add article creation and social media marketing into the link building equation then you can achieve great results for any industry.
When choosing directories going for the paid ones can be better, mainly because the links seem to last a lot longer. Many of the free directories seem to disappear or delete links after a year or so. However, there are a few free directories out there that should always be used - directories that have stood the test of time.
Incoming links play an important role in today's search engine optimization procedures. The higher the quality of incoming links, the better your website will rank with the major Search Engines. Submitting to directories is the simplest way to get quality incoming links.
Every industry is different and InteractiveWest can assist in recommendations and implementation of Link and Directory submissions that will provide quality traffic for your website as part of your ongoing Search Engine Optimization efforts.