A fundamental power shift is under way in the relationship between businesses and customers. Traditional one-way, seller-to-buyer communication is evolving into a two-way dialog as social media technologies give buyers a voice. Companies can use social media to encourage that dialog resulting in more intimate, beneficial relationships with its customers and increase their sales as well. There are many well-known free social media websites. The ones InteractiveWest recommends including in a Social Medial Campaign include Facebook, Twitter, LinkedIn, Google+ and Pinterest.
Two trends have fueled an explosive growth in social media over the past few years. First, new website applications like YouTube, WordPress and others have emerged that have made it easy to integrate pictures, music and video into social media. So, people and businesses are now able to express themselves easily in a more exciting and personalized way than ever before. Secondly, mobile phones, computers and Internet connections we all use to create and view social media have continued to become more powerful, allowing for more and more creativity and capability. Mobile phones in particular have become a major driver of social media in the last couple of years with the emergence of the 3G and 4G network capabilities for mobile phone service providers.
Social Media Strategy:
InteractiveWest will create a coherent strategy that is consistent with your overall Internet marketing goals and help plan and implement your Social Media Campaign. We will uncover what people want - whether it is product information, reviews from users, customer service and support or input into product and services development. As InteractiveWest develop your Social Media communication strategy, we typically will start small - concentrating on how to meet the needs of your audience.
There are many social media experts out there who will tell you that social media is really important and you should learn to do it for yourself. But as InteractiveWest looked at what it takes to really execute a social media strategy for our clients, we've realized that there are at least five very different traits needed for success:
Creativity: You have to be able to write something interesting that other people want to read.
Accuracy: If you want to be taken seriously, you posts can't contain inaccurate facts or errors.
Scheduling: You have to create new content and publish on a reliable, consistent basis.
Available Free Time: It takes time to do it right and free time is something most of us never have enough of.
Technological Expertise: And of course, you have to be computer-oriented to manage your online presence.
The problem that we see is that it's almost impossible for any particular person to have all of those traits! Many people are good in one area but not another. How many creative people do you know who are regularly punctual? And how many people who are fastidious about accuracy that have a lot of creativity? InteractiveWest realizes that it takes a TEAM to do Social Media Campaigns well.
Social Media Services:
InteractiveWest does your social media work for you. We start by working with you to decide what kind of social media initiative you need (ie Blog, Facebook Company Page, Linked-In Page etc.). Then, we figure out how frequently you need to have new content and features added in order to match the expectations of your customers. Then we get to work.
Your Social Media Campaign may consist of a monthly blog posting where you share ideas and opinions about your industry. Or it might be a daily Facebook update to tell the world about fun things happening at your business. But whatever you need, it's our job to make sure it all happens consistently, professionally and without adding anything else to your to-do list!
Once we have all your information our team of experts will begin building your social media campaign that improve and enhance relationships with your customers:
This is the part of the team that creates custom blog postings and other content for clients. Our content experts add creativity, new ideas and creative writing expertise for the project.
This is the technical part of the project, where our responsibilities include posting content; managing Social Media sites; and keeping up on new tools, features and innovations on Social Media platforms.
The Project Manager act as liaisons between the client and personnel executing your Social Media Campaign ensuring that the project is running smoothly.
Every customer is unique, of course. But pricing is almost always based on how often you need fresh content written and new features added to your Social Media presence. InteractiveWest will be happy to develop Social Media Campaign specifics that are customized for your business at a price you can afford.