InteractiveWest | Embracing the Digital Frontier

InteractiveWest extensively uses the combination of Keyword Research, Search Engine Optimization, Local Search, Pay Per Click Advertising Campaigns, Offers, Call To Action and Landing Pages to create 2-4 times more inbound traffic, leads and sales for our clients. Learn how to apply these secrets with your online marketing efforts contained in our FREE REPORT!

Keyword Research & Strategy

It may seem to be a minor priority to most marketers. However it will prove to be the foundation for all your other Internet Marketing efforts. You want to make sure that you are targeting the right keywords and keyword phrases otherwise all your other efforts will not generate the type and amount of traffic, leads and sales you are looking for.

Local Search

Your business information including Company Name, Address and Phone Numbers plus enhanced information such as Website, Email, Hours of Operation, Business Category, Brands and Products & Services appears within the largest network of Local Search platform partners where 90% of US consumers search for local business products and services occur.

Pay Per Click Advertising

The best thing about Pay Per Click marketing is that you only pay for traffic you receive. You can target Pay Per Click campaigns to a limited geographic area to economize your PPC Campaign from anywhere to a city block, a city, a metropolitan area, a state, to the US, to North America or to limited number of countries.

Online Lead Generation

Your website needs to be able to generate leads by crafting premium Offers, Landing Pages and Call-to-Action promotions.

Create a Landing Page

It is important to build a unique Landing Page for each of the offers you create and to capture the information that you need in order to follow up with and qualify incoming leads and to also import that information into a CRM (Customer Relationship Marketing) database. That way you can market to those same leads on an ongoing consistent basis.

Test & Measure

Offers, Calls-to-Action and Landing Pages are the core elements of the conversion process, but it's just the beginning. You need to also test different Call-to Action text and images and then you need to also test different Landing Pages and different Offers and decide which ones work best.